Boku Inc., formerly Vidicom Ltd., is a company with its headquarters in San Francisco, California. This company offers a robust platform for mobile payments, where users can make payments using their mobile phones.
This platform employs a 'carrier billing' technology that makes it easy for individuals without credit cards or traditional bank accounts to be billed via their mobile network provider. This payment method is mainly used for virtual payment but can also be used to purchase physical and digital goods.
The company has made significant strides in recent years, including partnerships with online casino game developers and vendors offering online services. This platform also works with leading online marketplaces such as Google Play Store, Apple Inc., Windows Store, and Sony PlayStation Store. Boku's efforts have been received global recognition, key among them being the Mobility Award in 2011, the 'Best Alternative Payment's award in 2014, and the 'Future Digital Awards' in 2020.
History of Boku
Three individuals, Mark Bitto, Erich Ringewald, and Ron Hirson, founded Boku Inc. in 2009. This was an alliance that saw the assets of Mobillcash and Paymo merged. After a year in operation, Boku was keen to bring more investors on board as it sought to widen its capital base.
Again, Boku was inclined to raised extra capital in 2012 and 2016, which saw the company raise more than $91Million in venture capital during its seven years in existence. And on November 20, 2017, Boku floated its shares at the London Stock Exchange through a £125 Million IPO.
Currently, Boku's technology platform has grown to accommodate close to 200 mobile network operators worldwide. In 2020, Boku's platform was used in 60 countries and completed more than a billion verified transactions, accounting for $8 billion transacted in the digital economy.
Is Boku Popular?
Boku is undoubtedly popular in many countries, especially in entertainment circles. Its popularity could be attributed to its massive expansion over the years. Key among the notable moves that have played a vital role in Boku's popularity include:
- Launched GCash mobile payment in the Philippines
- Acquired Qubecell, an Indian aggregator in carrier billing
- Launched mobile payment system for Sony PlayStation Store
- Acquired Mobileview's to access major Italian operators
- Acquired Danal to enhance its mobile authentication features
- Acquired Fortumo, one of the largest billing carriers
Recently, Boku was keen to consolidate the global expansion, which saw it open its second headquarters in London to cater to the growing European market. It also has offices in other countries, including Germany, China, Estonia, Brazil, Japan, India, France, Latvia, Singapore, Vietnam, and Taiwan.
Besides its availability in 60 countries, Boku's popularity is also attributed to the fact that it caters to the needs of online casino players. Key among Boku's benefits that make Boku stand out among casino players include the ability to make secure payments on the go, many international casinos accept it, and better yet, it offers payment limits that serve to promote responsible gambling.