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UI/UX Design Upgrade of Booongo Rolls Out



Eddy Cheung

Booongo, an online casino games developer, has updated and upgraded its Promo UI software in order to build a stronger link between the main gameplay of each of its games and its gamified features.

UI/UX Design Upgrade of Booongo Rolls Out

The Promo UI 2.0 enhancements will be implemented in three stages, according to the business. It will first introduce a new widgets system that will cover all of its promotional elements, including as the immensely popular HYPE Tournaments, Prize Drops, Cashbacks, and the soon-to-be-released Jackpots offering.

Enhanced Features

Under a new Promo UI icon button, you'll find the new collapsible and expandable widgets. They've all been created to improve the player experience across Booongo's ever-expanding online slot portfolio.

The studio's in-game pop-ups, which reveal vital information like promo alerts, free bets, and other incentives presented to players, are updated in the second phase.

The last step of the upgrade will feature a redesign of all gaming interfaces, making it easier for players to comprehend the terms and conditions of ongoing promotional programmes, such as tournament leaderboards and prize pools.

Booongo stated in a press release describing what's new in Promo UI 2.0 that the improvements have been tuned for mobile devices and tablets where space is limited to guarantee that the widgets do not severely interfere with the main gameplay of each slot.

Upgrades to Ensure a Positive User Experience

The debut of the newly improved Promo UI comes on the heels of recent UI and UX changes to Booongo's gaming portfolio. These enhancements, according to the company, demonstrate its dedication to providing “a highly immersive gaming experience” to its ever-growing player base.

Yuriy Muratov, Booongo's Head of Account Management and Business Development, noted that "gamification tools are incredibly significant in today's industry" and that the company's newly introduced design enhancements are an important step toward "delivering a smooth user experience across all channels." Mr. Muratov highlighted that their games are now packed with promo tools thanks to the new collapsible and expandable widgets, which “do not create too much interruption to the core gameplay, which is ultimately the major appeal for players.”

While expanding its presence across multiple markets, Booongo has been making improvements to its offering. Through partnerships with major local operators such as DoradoBet and Sellatuparley, among others, the company has bolstered its position in Latin America, a region that has recently made waves. It also signed a content supply agreement with industry newcomer CatCasino, giving it access to the latter's entire slot portfolio. Eastern Europe, the Scandinavian region, Russia, New Zealand, and Canada are all markets that Booongo is interested in, and the new digital gaming venue, which was only created early this year, is centered on them.

AUTHOREddy Cheung

I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did. For the next coming years I lived and breathed Kai Tak. Now I am married with kids, and they have become a part of my life too. That’s why I started exploring online casinos to create a better work-life balance and I couldn’t be happier!

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