About Us
CasinoRank is a dedicated platform where we evaluate, compare, and rank the best online casinos to help you make informed, realistic choices before you sign up. We focus on how UK casino sites actually operate—from the registration flow and UKGC compliance to payment speeds and long-term usability—rather than how they present themselves in flashy adverts. We built CasinoRank for British players who want clarity in a crowded and often confusing market. Online casinos move fast, welcome offers change constantly, and reliable information is often hard to separate from promotion. Our role is to cut through that noise. We review casinos based on real criteria, compare them side by side, and explain what matters without exaggeration. If you are looking for clear comparisons, market-relevant insights, and honest explanations, this is exactly what CasinoRank is designed for.
Why Trust Our UK Casino Reviews?
Trust is built through consistency, not big claims. At CasinoRank, we focus on usability, fairness, and transparency across everything we publish for the UK market. We explain how online casinos work, what you can reasonably expect as a player, and where limitations or trade-offs like wagering requirements may exist. Every casino is reviewed using the same predefined criteria, which keeps comparisons clear and balanced. As platforms evolve over time—whether through feature changes, availability updates, or adjusted terms—we aim to reflect those developments in our content where relevant.
Our full evaluation framework is publicly available. You can check it on our How We Review page to see exactly how decisions are made and what factors influence our rankings.
Our Core Values
Transparency
We don’t believe players should have to guess how a ranking was built or why a casino sits where it does. We explain our thinking clearly, point out limitations when they exist, and avoid dressing things up just to make them look better than they are.
Player Relevance
We look at how casinos actually work once you’re inside the platform. By focusing on the sign-up flow, withdrawal times, game access, and everyday usability, we help you see what playing there is really like before you commit any of your own money.
Accuracy
We keep our content aligned with how casinos behave in practice. When a UK operator changes its terms, we adjust our data. When something doesn’t work as expected, we say so—without making a bigger deal out of it than necessary.
Consistency
Casinos are reviewed using the same framework, market after market. This keeps comparisons fair and makes sure rankings don’t shift based on trends, pressure, or short-term noise.
CasinoRank in Numbers
How We Rank Online Casinos in the UK
Our ranking process is structured, repeatable, and supported by both automation and manual review. We evaluate online casinos across core areas such as trust and UKGC licensing, usability, payment methods like Apple Pay and PayPal, game availability from providers like Evolution Gaming and Playtech, and overall platform stability. Data is gathered through automated systems that collect information on bonuses, availability, and regional access, alongside hands-on testing, market monitoring, and ongoing platform reviews. This allows us to combine measurable data with practical assessment of how a casino performs in real use.
Nothing is ranked in isolation. Each casino is assessed in context of its market, audience, and intended use. You can explore the full methodology on our How We Rank page, where every evaluation step is explained in detail.
Our History
CasinoRank began as a single comparison platform with a clear goal: make online casino information easier to verify and easier to understand. Over time, we expanded into new markets, refined our methodology, and introduced additional verticals and formats. Along the way, we improved editorial standards, strengthened data validation processes, and built a review framework that scales without losing consistency.
The first CasinoRank blog is published
The first CasinoRank blog is published
CasinoRank evolves into a dedicated casino review platform
Platform redesign and structural update
Platform redesign and structural update
Global expansion strategy is defined
Content made available across 20 languages
Content made available across 20 languages
Launch of OnlineCasinoRank, LiveCasinoRank, and MobileCasinoRank
SlotsRank and NewCasinoRank verticals introduced
SlotsRank and NewCasinoRank verticals introduced
eSportRanker, BettingRanker, and LottoRanker launched
CasinoRank® trademark officially registered
CasinoRank® trademark officially registered
Coverage expands to 50 international markets
More than 1,000 players guided to new casinos in a single month
More than 1,000 players guided to new casinos in a single month
CasinoRank team grows to 50 people
CryptoCasinoRank vertical launched
CryptoCasinoRank vertical launched
Major platform redesign
The story continues
The story continues
The CasinoRank Team
CasinoRank’s content is written by experienced copywriters and iGaming experts with hands-on knowledge of the UK gambling industry. Their work is grounded in practical research and real platform use. Meet the team behind the content and the work that goes into every page on CasinoRank.
Jacob Mitchell
publisher
Jacob "JackpotJake" Mitchell, a Canadian maestro of the online casino landscape, curates content with precision and passion. As the Publisher at OnlineCasinoRank, he ensures that readers always hit the jackpot of information.
As Featured In
FAQ
What is CasinoRank?
CasinoRank is a leading, independent guide for UK players, dedicated to reviewing and comparing online casinos based on consistent, transparent criteria and real-world player experience. We help you find the best and safest options available in the market.
How does CasinoRank review online casinos?
We rigorously review online casinos using a comprehensive set of criteria, including essential UK Gambling Commission (UKGC) licensing, secure payment options, diverse game access, overall platform usability, and how the site performs in actual use – not just what's promised in terms and promotions. Our focus is on delivering a fair and accurate assessment.
How accurate is the information on CasinoRank?
We are committed to keeping our content accurate and up to date. However, some details are sourced from third-party providers and the dynamic nature of the online casino industry means information can change. Our pages are regularly reviewed and updated to reflect the latest relevant changes.
Who is CasinoRank for?
CasinoRank is built for all UK players who want clear, practical, and unbiased information about online casinos. Whether you're choosing a platform for the very first time or a seasoned punter comparing sites you already know, we provide the insights you need to make informed decisions.
