Player preferences and adoption rates vary significantly based on cultural, technological, and regulatory influences. Here are the regional trends, provided by Dataintelo:
Asia
In the Asia Pacific region, live betting has gained substantial traction, particularly around sports like cricket and football, as well as the burgeoning esports sector. The region's high smartphone adoption rate—exceeding 70% in many countries—has significantly contributed to this growth. Live-dealer casinos have found particular success in markets such as the Philippines and Macau, where traditional casino culture seamlessly blends with digital innovation. Providers like Evolution Gaming report that over 65% of their Asian market revenue now stems from live-dealer games, with baccarat accounting for approximately 70% of live-dealer gameplay in the region.
Europe
Europe represents a mature market for both live betting and live-dealer casinos, supported by sophisticated regulatory frameworks. Live betting constitutes about 54% of total bets on average across European markets, with countries like Greece (70%), Italy (57%), and Spain (55%) leading in engagement. In the UK, online gambling contributes to 42% of total gambling revenue. However, live betting accounts for only 34% of betting activity, indicating a preference for traditional betting formats.
United States & Other Regions
The United States has witnessed explosive growth in online gambling, particularly following regulatory changes. Projections suggest that by 2025, the US will be the top revenue generator in sports betting, with estimates reaching USD 18.51 billion. Live betting already comprises 52% of all US sports wagers, with average monthly live bets at USD 1,583.90, compared to USD 846.20 for pre-match betting. Canada leads in users, with 40.8% of the population engaged in online gambling. Latin American markets, especially Brazil and Colombia, are rapidly adopting both live betting and live-dealer products as regulatory frameworks evolve.
