Spribe, a popular developer of casino games, has signed a milestone branding deal with UFC (Ultimate Fighting Club), a professional mixed martial arts competition. This deal covers UFC 294 competition to be hosted in Abu Dhabi, United Arab Emirates, this weekend.
Following this multi-year sponsorship agreement, Spribe will receive significant branding at UFC 294 and in and around the octagon. The game developer will also receive increased branding in subsequent pay-per-view and fight night events.
In addition to raising brand exposure, the Spribe will use the arrangement to build branded integrations within live broadcasts of each selected fight night card. The company will also get a yearly grant from the UFC Brand Ambassador to further promote the partnership through appearances, content, and creative marketing techniques.
SPRIBE is a famous software supplier specializing in developing iGaming solutions and running online casinos. The company aims to create revolutionary products that impact the gambling sector. One of Spribe’s main achievements is Aviator, a popular crash game which delivers a fast-paced and rewarding pilot experience.
Earlier this month, Spribe signed an exclusive content distribution agreement with Light & Wonder, a popular game aggregation platform. This deal will see the company’s games launch on the platform across the United States.
Grant Norris-Jones, UFC Senior Vice President of Global Partnerships, commented:
“We’re thrilled to welcome SPRIBE as an official UFC partner. SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.”
Giorgi Tsutskiridze, CCO at Spribe, added:
“This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before. Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere.”
The official noted that this is a valuable marketing collaboration for Spribe that further highlights the popularity of Aviator.
