Optimizing Safer Gambling: Personalized Messaging, AI, and Collaboration
The latest reports from the European Gaming and Betting Association (EGBA) have highlighted the increasing focus on safer gambling and harm prevention in the gambling industry. Not only are gambling companies sending more personalized messages to their customers, but they are also actively looking for tailored ways to reach their at-risk players. In this article, we will explore the importance of safer gambling and personalized messaging, the role of artificial intelligence (AI) in player protection, and the need for collaboration between regulators and operators.