November 15, 2023

SuperScale: Merging Gaming and Data Analytics for Optimal Game Performance and Success

Ethan Williams
Written byEthan WilliamsWriter

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SuperScale: Merging Gaming and Data Analytics for Optimal Game Performance and Success


In this article, we will explore the journey of SuperScale, a company that merges gaming with data analytics to unlock the potential of good games. We will discuss the founder's personal journey, the initial vision of the company, its achievements, the current gaming industry landscape, technological innovations used by SuperScale, its Legacy Game Management service, insights on in-game purchases and freemium models, advice for aspiring gaming entrepreneurs, and upcoming projects.

Personal Journey and Passion for Gaming

Ivan, the co-founder of SuperScale, has had a lifelong passion for gaming. Starting as a competitive gamer during his university days, he combined his enthusiasm for gaming with his studies in big data and analytics. This combination led him to co-found Exponea, a customer data & experience platform. However, his true calling came when a gaming studio with 40 million monthly players approached them, inspiring the foundation of SuperScale in 2015. Games like Counter-Strike and Age of Empires had a profound impact on Ivan, showing him the potential of gaming not only as a passion but also within the business world.

The Inception of SuperScale

SuperScale was founded with a vision to merge gaming with data analytics, aiming to optimize games using data insights. Initially met with skepticism, the company persisted and evolved its vision to seamlessly integrate game marketing and big data with development and game enhancement. SuperScale has achieved significant milestones, including engaging partnerships with industry giants like EA and Big Fish and optimizing mobile games to reach over 2 billion downloads. The company's journey aligns with its original goal of harnessing data to enhance the user's gaming experience and create a lasting impact on the games industry.

The Current Gaming Industry Landscape

The gaming industry landscape is dynamic and full of opportunities for companies like SuperScale in Europe. SuperScale has positioned itself at the intersection of gaming and analytics, leveraging its team of experts and technological innovations like artificial intelligence to forge strategic partnerships with game creators. As the gaming market returns to growth, SuperScale's expertise in optimizing game performance and enhancing user acquisition/engagement positions it as a key player in Europe and other key markets.

Technological Innovations for Game Optimization

SuperScale leverages technological innovations such as AI and machine learning to comprehensively analyze game data. Its Game Analysis Technology identifies market opportunities and player segments. In the future, SuperScale aims to integrate Generative AI and Large Language Models into its workflow to optimize decision-making for developers and enhance the gaming experience. These advancements enable SuperScale to offer actionable insights, empowering executives and game studios to make informed choices and unlock the untapped potential of the games industry.

Legacy Game Management Service

SuperScale offers a Legacy Game Management service that revitalizes existing games, ensuring they remain engaging for players and profitable for studios. This service provides vital support in maintaining and updating legacy titles, optimizing monetization strategies, and attracting new players. The gaming community benefits from the continued enjoyment of beloved games with improved features and new content. SuperScale's Legacy Game Management service creates a win-win scenario for players and developers, enhancing player experiences and extending the life cycle of cherished titles.

Insights on In-Game Purchases and Freemium Models

SuperScale's strategy revolves around finding the right balance between generating revenue and providing players with a rewarding experience. The company emphasizes value-driven in-game purchases that enhance gameplay without compromising user satisfaction. By understanding player preferences and market dynamics, SuperScale tailors its approach to optimize monetization while ensuring players perceive value in their purchases, contributing to a sustainable and mutually beneficial ecosystem.

Advice for Aspiring Gaming Entrepreneurs

Ivan's advice to aspiring gaming entrepreneurs in Europe is to follow their passion, trust their instincts, embrace risks and challenges, and surround themselves with a talented team. Building strong industry connections and being patient throughout the journey is vital. Additionally, aspiring entrepreneurs should never underestimate the potential of their game, believe in its success, and stay updated with industry trends and technologies.

Upcoming Projects and Developments

SuperScale has several exciting projects and partnerships currently underway. While specific details cannot be disclosed due to confidentiality clauses, SuperScale is actively collaborating with partners worldwide. In the coming year and beyond, the company will be overseeing an increased number of games across a wide range of mobile gaming genres.


SuperScale's journey in merging gaming with data analytics has led to significant achievements and positioned the company as a key player in the gaming industry. By leveraging technological innovations, offering a Legacy Game Management service, and optimizing in-game purchases, SuperScale enhances the gaming experience for players and creates opportunities for game developers. Aspiring gaming entrepreneurs can learn from SuperScale's success and embrace their passion for gaming to make a lasting impact in the industry.

About the author
Ethan Williams
Ethan Williams

Ethan Williams, a lively 24-year-old lad from the UK, brilliantly fuses his passion for online casinos with top-notch English localisation, creating bespoke casino guides for Britain's keen gaming lot.

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