November 2, 2023
DoubleDown Interactive, a leading developer and publisher of digital games, has announced the completion of its acquisition of iGaming operator, SuprNation. The acquisition, valued at approximately $36.5 million, expands DoubleDown's presence in the digital games market.
SuprNation is a technology company founded in 2015 that focuses on the iGaming industry. It owns several popular iGaming sites, including VoodooDreams, NYSpinz, and Duelz. The company is licensed in Malta, Sweden, the Isle of Man, and Great Britain.
The acquisition of SuprNation allows DoubleDown to enter new high-growth gaming categories and diversify its offerings. With a strong player base in European markets such as Sweden and the UK, DoubleDown expects to expand into more regulated jurisdictions in the future.
DoubleDown plans to leverage its game developers' expertise and marketing platform to scale SuprNation's business profitably. The company aims to enhance SuprNation's online casino gaming experiences and drive growth through its broad portfolio of casino game content.
DoubleDown anticipates revenue growth opportunities through synergies in player engagement, monetization, and player acquisition activities. The company also expects to realize cost savings in marketing, back-office operations, and app development. The SuprNation team members will join DoubleDown, and both companies will work collaboratively to unlock SuprNation's growth potential.
The completion of the acquisition of SuprNation marks an important milestone for DoubleDown Interactive. With this strategic move, DoubleDown aims to expand its presence in the digital games market and capitalize on the growing iGaming industry. By leveraging its expertise and resources, DoubleDown is well-positioned to drive growth and deliver differentiated online casino gaming experiences.
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